Research Article
Critical Analysis of Marketing Strategies for a Proficient Product Lifecycle Management
IMAQ Journal · Vol. 1, No. 1 (2024) · pp. 81–94
Authors
- Published
- 1 Feb 2024
Abstract
Evaluates product development stages from introduction and growth to maturity and decline, proposing data-driven marketing pivots for extended lifecycle monetization.
Full-text PDF Download
More from this journal
Research ArticlePublished 31 Dec 2024
Art as a Hope of Life: Role of Art Therapy in Cancer Management
Zahra Hosseini, Fatemeh Ghasemi, Muhammad Irfan-Maqsood
Clinical insights into the psychotherapeutic benefits of expressive arts in managing chemotherapy-induced anxiety, depressive states, and emotional coping for oncology patients.
Research ArticlePublished 31 Dec 2024
Exploring the Impact of Virtual Reality Technology on Consumer Buying Behaviour: A Comparative Study of Traditional and Immersive Shopping Experiences
Seyed Mohammad Ali Hosseini, Elena Rostami
A quantitative and qualitative comparative evaluation analyzing conversion rates, dwell time, and emotional engagement between conventional online stores and interactive VR spaces.
Review ArticlePublished 31 Dec 2024
Synergies in Global Supply Chains: Implementing Transdisciplinary Approaches in the Evolution of Sustainable Supply Chain Management
Muhammad Irfan-Maqsood, Arash Mohammadi
A transdisciplinary model combining engineering, business ethics, ecological sciences, and policy research to solve systemic global logistics disruptions.