Research Article
Exploring the Impact of Virtual Reality Technology on Consumer Buying Behaviour: A Comparative Study of Traditional and Immersive Shopping Experiences
IMAQ Journal · Vol. 1, No. 2 (2024) · pp. 13–28
نویسندگان
- انتشار
- ۱۱ دی ۱۴۰۳
چکیده
A quantitative and qualitative comparative evaluation analyzing conversion rates, dwell time, and emotional engagement between conventional online stores and interactive VR spaces.
متن کامل PDF دانلود
مقالات دیگر این مجله
Research Articleانتشار ۱۱ دی ۱۴۰۳
Art as a Hope of Life: Role of Art Therapy in Cancer Management
Zahra Hosseini, Fatemeh Ghasemi, Muhammad Irfan-Maqsood
Clinical insights into the psychotherapeutic benefits of expressive arts in managing chemotherapy-induced anxiety, depressive states, and emotional coping for oncology patients.
Review Articleانتشار ۱۱ دی ۱۴۰۳
Synergies in Global Supply Chains: Implementing Transdisciplinary Approaches in the Evolution of Sustainable Supply Chain Management
Muhammad Irfan-Maqsood, Arash Mohammadi
A transdisciplinary model combining engineering, business ethics, ecological sciences, and policy research to solve systemic global logistics disruptions.
Research Articleانتشار ۱۲ بهمن ۱۴۰۲
Critical Analysis of Marketing Strategies for a Proficient Product Lifecycle Management
Hamidreza Ansari, Neda Sharifi
Evaluates product development stages from introduction and growth to maturity and decline, proposing data-driven marketing pivots for extended lifecycle monetization.